Brand Messaging: Your Hidden Superpower
- Jess Nolan
- Feb 21
- 3 min read
If you've started your search for a brand designer, you’ve probably heard by now that a logo by itself is not a brand. Sure, eye-catching design turns heads, but without powerful messaging to back it up, your brand is just another face in the crowd. At EH, we’ve learned that powerful brand messaging is the key to audience recall. Effective brand messaging is the voice that tells your story, showcases your values, and connects with your audience.
Are you tired of your boring brand messaging? Do you wonder if you even have a brand voice in place? Let's fix that.
Brand Messaging: The Unsung Hero
When powerful brand messaging aligns with your strategically crafted brand design (Hi! That’s what we do! 🤠) it creates a complete identity. Think of brand messaging as the words you will use in things like emails, newsletters, web copy, and social media posts - basically anywhere text meets your brand’s visual elements!
Create Genuine Connections
Compelling brand messaging speaks directly to your audience’s wants, needs, and dreams.
Build Unshakeable Trust
Authenticity builds credibility, and people can spot BS from a mile away.
Amplify Your Identity
Your message is your megaphone 📣 Without it, your voice will go unheard.
✷ Fact Check: The average person sees up to 10,000 ads a day. Is your message cutting through, or just adding to the noise?
Why Brand Messaging Matters More Than Ever
Ever wonder why some brands have a cult-like following? It’s more than just the visuals that draw people in. They stick around when your brand’s values are clearly communicated and align with their own. Connecting with brands and business owners that speak to their deeper values turns casual shoppers into loyal superfans. Think about the hair salon that you love to tell the girlies about–the one where the stylists understand the assignment every time. Or that cute little bakery you can’t stay away from, with the sweetest staff and even sweeter treats. We love to tell our friends and even strangers about great experiences! Great brand messaging creates those experiences and builds your loyal community.
✷ Pro Tip: Every word should nudge your audience closer to taking action—whether that’s clicking, buying, or sharing.
Strategic Design + Brand Messaging = Unstoppable Brand Identity
Design grabs attention, but messaging is your brand's hidden superpower-it's what truly keeps your audience's attention. And that keeps you on their mind which boosts brand recognition! Now, as we're working towards that loyal community of superfans, we can speak authentically and connect on a human level.
✷ Pro Tip: Stay on brand! Keep your message and visuals cohesive across all your platforms. Consistent branding leads to increased revenue.
Now that you understand the basics of brand messaging, how do you feel about yours? Does it feel like your brand has more to say but you're just not sure how to say it? Maybe you're tired of blending in and you just need a fresh pair of eyes to help your brand really shine. We're here to help you get real results.
Our No-BS Approach: The Brand Reality Check
At EH Studio, we took a hard look in the mirror and got real with ourselves. Now, we're offering you the same no-nonsense insight with our free Brand Reality Check. It’s a 15-minute, honest-as-hell review of your brand, messaging, and online presence. Get ready to uncover hidden gems in your brand and pull the curtain back on a whole new stage of your business.
Deep Dive
Hold onto your hats! We're going deep into your brand's mission, audience clarity, and positioning. Let's make sure you're not accidentally calling in your grandma instead of your ideal client. 👵🏻
Messaging Magic
Is your copy a siren song or a snoozefest? We'll help you find the magic words to lure your audience in.
Style Spotlight
We'll take a look at your logo, color palette, typography, and other design elements to see if your brand's aesthetic is serving lewks or a hot mess express.
Are you ready to face the truth about your brand?
Think your brand has more to say but you're not sure how to say it? Or maybe you're just tired of blending in. At Electric Haze we are alllll about crafting badass messaging for brands that don't settle.
If that sounds like you, contact us today to claim your free 👉 Brand Reality Check and let’s see where you stand!