Does Your Website Actually Reflect Your Brand? Use Our Website Design Checklist To Find Out 👀
- Jess Nolan
- Feb 28
- 2 min read
Website Design Checklist
Your website isn’t a generic digital space—it’s the face of your brand and often the first thing potential clients see. Sure, killer visuals like your logo, colors, and layout matter, but they’re only part of the equation. The rest? Your messaging.
🤝 Design and copy should work together to create a brand experience that’s cohesive and authentically you. Wondering if your website is pulling its weight? Use our Website Design Checklist to spot-check your site and see if it’s really reflecting your brand—or if there’s room to level up.
✅ Consistent Brand Voice
Is your voice actually showing up everywhere on your site? From your About page to your blog posts, and even that 404 page, your tone should feel like you all the way through—whether you’re quirky, bold, or keeping it professional.
✅ Visual Consistency
Are your colors, fonts, and images on-brand, or do things feel a bit disjointed? Your visuals should immediately tell visitors they’re in the right place.
✅ Clear Messaging on Your Home Page
Does your homepage make it obvious who you are, what you do, and why it matters? If visitors are left guessing, it’s time to rethink your headline and subhead to reflect your brand’s value.
✅ User-Friendly Navigation
Even the most beautiful site won’t matter if visitors can’t find what they’re looking for. Keep your site intuitive, with clear menus and buttons guiding users where they need to go.
✅ Strong Calls to Action
Do your CTAs inspire action, whether it’s booking a call or subscribing to your list? They should feel aligned with your brand’s voice and lead your audience to the next step without hesitation.
✅ Mobile Optimization
With everyone glued to their phones, your website needs to look and function perfectly on mobile. If it doesn’t, you’re leaving potential clients in the dust.
What’s Next?
If you’re hitting all these marks, congrats—you’re on the right track! But if you’re feeling like your website’s falling a little flat, this checklist is just the beginning. A fresh perspective can make all the difference when it comes to refining your brand’s design and messaging.
If you’re ready for a deeper look, our Brand Reality Check offers personalized insights to help you align your site with your brand goals. Let’s chat about how we can take your website from good to unforgettable.
Your website should reflect your brand’s identity—authentically and clearly. This checklist is a quick way to see where you stand, but there’s always room to refine and optimize. When you’re ready to go deeper, we’re here to help with next steps that’ll elevate your site and make your brand shine.